Creative Construction by Gary P Pisano

Author:Gary P Pisano
Language: eng
Format: epub
Publisher: PublicAffairs
Published: 2019-01-15T00:00:00+00:00

Building a Capability for Synthesis

There is a magical quality to creative synthesis. Ideas of distant ancestry find their way to a common place and then give birth to something completely new and compelling. But there is nothing magical about this process. An organization’s capacity for synthesis stems from the choices made by managers about how the organization works. We discussed examples above of how organizations are often designed to stifle synthesis. They create boundaries that block the flow of ideas across divisions or functions. They balkanize knowledge. Those examples help us understand what not to do, but how might we design organizations that are actually good at connecting ideas across markets, technical domains, and functions? Like any organizational capability, synthesis involves choices about people, processes, and structures.

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